Welcome to the blog

a series of posts on pressing topics

10 Things I’ve Learnt in My First Year of Freelance

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This blog is a reflection piece, but it’s also: A hug to anyone starting out A nostalgic nudge for anyone who’s been on this journey for a while A catalogue of my journey for any nosy parkers (like me) who are simply curious I’ve only been going a year, but in many jobs after a…

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Why You Need to Invest in Marketing for 2025 (Even if You’re Not Ready)

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2025 is round the corner; you’re likely to be totting up numbers, comparing goals from last year, and thinking about what you’d like to achieve next. It can feel quite overwhelming and stressful at a time when we’re supposed to be winding down and relaxing.   This blog is designed to plant some seeds for…

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How to Touch the World Like IKEA: “only people who sleep don’t take risks”

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IKEA stands for Ingvar Kamprad (its founder), Elmtaryd (the farm he grew up on), and Agunnaryd (a nearby village).   Before researching IKEA, my knowledge was the extent of a few buzz words: KALLAX…MALM…Swedish meatballs? How silly I was to be sleeping on such a rich history! For a company less than 100-years-old, IKEA is…

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Why I’m No Longer Talking to Men About Feminism

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Identifying as a female in this world is an interestingly fascinating experience. I am not exaggerating when I say that I am reminded of my gender every second of every day—a realisation I came to embarrassingly late in my journey (just now). Yet, as I move through this existence and learn more about what it…

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Is the Glass-Ceiling Still Relevant? Cultivating Ambition for Women in the Workforce

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Imagine a world where the sky is the limit for everyone, regardless of gender. A world where ambition, determination, and skill pave the way without disruption of barriers holding talented individuals back. As children, we believe we can be anything we want to be, and then…we grow up and receive a hard slap across the…

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Balancing Ambition and Authenticity: Strategies for Women Starting the Corporate Climb

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“Success is only meaningful and enjoyable if it feels like your own.” Michelle Obama is not wrong. The position of First Lady is inherently secondary, but Michelle harnessed her own successes independent of her husband and continues to inspire women all over the world to date. While not all of us are destined for a…

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How to Stop Burning the Candle at Both Ends and Invest in the Work-Life Balance

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We all want to live life to the fullest, and the good news is, we can! All it takes is just a few easy steps, and of course, knowing when to use the magic word…no. Especially in early life and career, we are taught to seize every opportunity and say ‘yes!’ to everything. Which, admittedly,…

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